MEDIA LITERACY-BRAIN TUNE

MEDIUM IS NOT A T-SHIRT SIZE
MEDIUM IS A MEANS OF COMMUNICATION
AND MORE THAN ONE IS MEDIA-OH YEAH!
NOW WHAT DO MASS MEDIA DO?
THEY AIM, THEY AIM, THEY AIM TO SEND
MESSAGES TO LARGE NUMBERS OF PEOPLE-AT ONCE!
(REPEAT)

NOW WHAT IS MEDIA LITERACY?
IT’S WHAT ALL OF US WANT TO BE
BUT HERE’S WHAT YOU’VE GOT TO DO:
YOU’VE GOT TO ACCESS (ACCESS)
YOU’VE GOT TO ANALYZE (ANALYZE)
YOU’VE GOT TO EVALUATE(EVALUATE)
ALL THOSE MESSAGES SENT THROUGH MEDIA
AND DON’T FORGET THE METHODS & PROCESSES
YOU CAN’T FORGET THE METHODS & PROCESSES
USED TO SEND THEM-OH YEAH!
(REPEAT)



5 CORE CONCEPTS -BRAIN TUNE
1, 2, 3, 4, 5, GOOOOOOOO CONCEPTS!
DID YOU KNOW MEDIA MESSAGES ARE CONSTRUCTED?
DID YOU KNOW MEDIA MESSAGES ARE CONSTRUCTED?
DID YOU KNOW THEY ARE CONSTRUCTED USING A CREATIVE LANGUAGE
WITH ITS VERY OWN RULES?
DID YOU KNOW MEDIA MESSAGES ARE CONSTRUCTED?
DID YOU KNOW MEDIA MESSAGES ARE CONSTRUCTED?
DID YOU KNOW THEY ARE CONSTRUCTED TO GAIN PROFIT AND OR POWER?
THEY WANT PROFIT AND OR POWER, YES THEY DO!
DID YOU KNOW MEDIA HAVE EMBEDDED VALUES?
DID YOU KNOW MEDIA HAVE EMBEDDED VALUES?
DID YOU KNOW THEY’VE GOT THOSE VALUES AND ALSO POINTS OF VIEW?
REMEMBER EMBEDDED VALUES & POINTS OF VIEW!
DID YOU KNOW DIFFERENT PEOPLE WILL EXPERIENCE?
DID YOU KNOW DIFFERENT PEOPLE WILL EXPERIENCE?
DID YOU KNOW THAT DIFFERENT PEOPLE WILL EXPERIENCE
THE SAME MESSAGE DIFFERENTLY THAN OTHERS?
YES THEY DO!
(REPEAT)