Ads VS Reality Infographic

HOW SUPERBOWL ADS MARKET TO FEELINGS

YOU ARE HERE! Click to play game


ADMONGO! Click to play game


FOUNDER QUESTIONS


THE FTC AND AD LAW



QUESTIONS FOR FTC AND AD LAW ARTICLE:


1. WHAT ARE THE 4 KEY THINGS THE FTC LOOKS FOR WHEN ENFORCING TRUTH-IN-ADVERTISING LAWS?

2. IF AN AD SAYS OR SHOWS SOMETHING THAT’S FALSE OR THAT MISLEADS YOU ABOUT A PRODUCT, IT’S WHAT?

3. AN ADVERTISER IS RESPONSIBLE FOR ALL THE CLAIMS IN AN AD AND ALSO FOR WHAT IT WHAT OR WHAT?

4. IF AN AD IS AIMED AT TEENAGERS. THE FTC TRIES TO LOOK AT THE AD AS WHO WOULD?

5. IF AN ADVERTISER BREAKS THE LAW AND HAS AN UNFAIR OR DECEPTIVE AD, WHAT ARE 5 THINGS THE FTC CAN MAKE THE COMPANY DO?


ADVERTISING PRESENTATION


THE BIG MAC INDEX


HOW TEENS REALLY FEEL ABOUT SOCIAL MEDIA ADS


SUCCESS DOESN'T CARE HOW OLD YOU ARE!


WATCH THE VIDEO ABOVE AND ANSWER THE FOLLOWING:

1. HARLAN SANDERS IS KNOWN FOR WHAT RESTAURANT?

2. WHAT DID HE DO AT THE AGE OF 12?

3. WHAT DID HE DO AT THE AGE OF 16?

4. NAME 3 OF THE JOBS HE HAD


5. HOW DID HIS CAREER AS A LAWYER END?


6. WHAT POLITICAL OFFICE DID HE RUN FOR?

7. WHAT HAPPENED WITH HIS FIRST MARRIAGE?

8. FROM WHERE DID HE FIRST OFFER UP HIS CHICKEN?

9. WHAT WAS THE NAME OF HIS FIRST RESTAURANT?

10. WHAT HAPPENED WHEN AN INTERSTATE WAS BUILT?

11. HOW OLD WAS HE WHEN WAS FLAT BROKE?

12. WHERE DID HE SLEEP/SHAVE WHEN HE WAS TRYING TO MAKE A COMEBACK?

13. HOW MANY TIMES WAS HE TURNED DOWN AS HE TRIED TO SELL HIS SCERET RECIPE FOR CHICKEN?

14. HOW MUCH DID HE SELL HIS KENTUCKY FRIED CHICKEN COMPANY FOR LESS THAN 10 YEARS AFTER HE FIRST STARTED IT?

15. AT AGE 83, WHAT DID A COMPANY HAVE TO PAY HIM AS PART OF A TRADEMARK SETTLEMENT?

16. WHO MADE HIM A COLONEL? WAS IT A REAL POSITION OR JUST AN HONORARY ONE?

17. HOW DID HARLAN SANDERS MAKE THE COLONEL IDEA INTO A BRAND? WHAT DID HE START WEARING?

18. WHAT WERE THE 3 MAIN STEPS HE TOOK TO MAKE KENTUCKY FRIED CHICKEN A SUCCESSFUL BRAND?

19. WHAT DO YOU THINK ABOUT COLONEL SANDERS’ IDEAS ABOUT SUCCESS?



QUESTIONS TO ACCOMPANY "THE FOUNDER"



BIG 6 MEDIA CONGLOMERATES

LINK TO MERCHANTS OF COOL INFO
Mass Media Notes
Media Hype/Advertising

WHAT IS BRANDING?

BARBIE INTRODUCES KEN 1960S

I WANT MY MAYPO! 1956

COCA COLA 1961

OLD MCDONALD'S COMMERCIALS

1975 MCDONALD'S JINGLE

TACO BELL 1979

TACO BELL 1997

TOYOTA JINGLE 1980S

FLINTSTONES WINSTON 1960S

COCA COLA 1971

OUTPOST SUPERBOWL COMMERCIAL 1999

FLEA MARKET MONTGOMERY

GM REINVENTION

CHEVY END OF THE WORLD 2012

Definitions:
Hype—exaggerated means of promotion or publicity
Advertisement—a media message meant to persuade an audience to buy a product or service
·Diversification—when a large company buys many other companies that make products/offer services in unrelated fields
·Reinvention—marketing strategy that involves changing an existing product/service and selling it to an updated demographic
·Demographic—a categorized group of potential consumers
·Infomercial—a lengthy commercial disguised as an informative program
·Product placement—paying to strategically put a product directly into a movie, game or tv show.
Conglomerate--A corporation consisting of several companies in different businesses.
Subsidiary--A company owned mainly by a larger corporation
Consumerism-- Attachment to materialistic values or possessions


7 AD METHODS

CELEBRITY ENDORSEMENT
UNIQUE CLAIM
BANDWAGON
RHETORICAL QUESTION
EXAGGERATED CLAIM
SCIENTIFIC CLAIM
TESTIMONIAL