ADVERTISING UNIT REVIEW:
COMES FROM . . .
*ALL NOTES
*HYPE HANDOUT
*MERCHANTS OF COOL HANDOUT

DIRECTIONS- ON YOUR PAPER, WRITE YOUR NAME. THEN, COMPLETE THE FOLLOWING 23 ITEMS USING NO NOTES. YOU WILL HAVE 25 MINUTES. DO YOUR BEST.


DEFINE THE FOLLOWING:

1. HYPE:


2. ADVERTISING:


3. DEMOGRAPHIC:


4. REINVENTION:


5. INFOMERCIAL:


6. PRODUCT PLACEMENT:


7. CONGLOMERATE:


8. SUBSIDIARY:

FILL-IN/COMPLETE:

9.IN 2009, A 30 SECOND SUPER BOWL AD COST ( ) MILLION

10. THE AVERAGE AMERICAN SEE AT LEAST ( ) ADS DAILY.

11. *IS KNOWN AS THE MASTER OF HYPE.

12. *WAS A NEWSPAPER MOGUL WHO STARTED A WAR TO SELL MORE PAPERS.

13. *WAS A CIRCUS PROMOTER FAMOUS FOR HIS USE OF HYPE.

14. CELEBRITIES DESIRE TO HAVE THEIR NAME ON PAGE 6 OF THE_ _ .

15. MERCHANTS OF COOL SAYS TEENS ARE LIKE ( ) .

16. MERCHANTS OF COOL SAYS COOL HUNTING IS A ( ) BECAUSE IT ( ) WHAT IS COOL.

17-23. NAME THE 7 MOST COMMON ADVERTISING METHODS: